4 Successful Hashtag Campaigns Marketers Should Read About
For all companies who want to create a strong presence on social media, hashtag campaigns have become one of the most integral parts of their marketing. On Twitter specifically, hashtag campaigns have emerged as one of the most powerful marketing tools, making campaigns the talk of the town. Here is a brief review of the five best hashtag campaigns that have emerged on social media in the past and what made them so special:#MakeItCount by Nike
Nike carried out its hashtag campaign over Pinterest, Twitter and Instagram, asking their fans to share how they planned to ‘Make it Count’ in 2012. Promoting it through their print and electronic ads, Nike made their hashtag campaign a complete success, further extending it to 2013.
With the use of different social media platforms that drive many of its followers, and integrating their hashtag campaign with all of their other promotional activities, Nike did its best to create a strong and successful campaign.
#twEATfor1K by Wendy’s
To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter.
Taking advantage of the “popular food spotting trend,” Wendy’s customers are encouraged to tweet a photo of the Flatbread Grilled Chicken sandwich to @Wendys with hashtag #twEATfor1K. Each day a customer tweets a picture of the sandwich with the hashtag, they are eligible to win $1,000.
#FairTweets by Ben & Jerry’s
Ben & Jerry’s hashtag campaign that was launched to support the World Fair Trade Day was a bigger success than the company could have imagined. For every tweet made by the followers that was shorter than 140 characters, Ben & Jerry used the remaining characters with a supporting plug for Fair Trade Day.
The key to the success of this campaign was the resourcefulness demonstrated by the company, using the leftover characters in the most unique way. Every message posted by the company was different than the others, saving it from becoming a spam post.
#LetsDoLunch by Domino’s Pizza (U.K.)
Launched on Twitter on March 5, 2012 between 9 a.m. and 11 a.m., this campaign was quite popular due to a very simple reason; it offered the audience cheaper pizzas! Every time you made a tweet with the hashtag #letsdolunch, one penny was cut down from the price of the delicious Pepperoni Passion Pizza. With the price reduced from £15.99 to £7.74, the campaign was a sure attraction for a large number of people who wanted to grab a cheaper pizza from Domino’s.